ZMICH CONSULTING LLC
Research and Action, Blended
WHAT I DO
Zmich Consulting LLC is a small, independently owned marketing consulting company that prides itself on honesty, transparency, and dedication to making your business perform the best online. I pride myself on learning the ins and outs of online brand management and social media guidance to provide you and your business the tools needed to be seen by your customers. The bottom line is, if your business is not online, you don’t exist. However, only “being online” is not enough anymore. Companies are forced to optimize their business by using tools like Google Analytics, Google Tag Manager, and Google Ads to the best of their ability. Businesses must optimize their advertising to be seen by customers at the right time. Not to mention having a cohesive brand image on all social media platforms, so people know what you offer and how you can benefit their lives.
All of these tools can be overwhelming. You’re a business owner, and as such, time is a scarce resource. That’s where I come in. I will work with you and be your digital consultant, making sure your business is seen by the customer that matters to your bottom line while making sure you know how to optimize your business’s strategy and mission best. I have worked with both the Ruston Farmers Market, Holly Creek Farm, and New Beginnings Wellness Center and Spa, to optimize their online presence and ensure proper Google search engine optimization (SEO). In addition to these working experiences, I have been plugged into the social media space for over five years now. As an intern, I worked alongside the Northern Illinois University’s College of Business and helped maximize their social media potential. Lastly, I am a self-taught website designer, and with the help of R-Studio and Hugo Themes, I designed and coded this very website you are on now.
I look forward to working with you and your business soon. Thank you for visiting.
Knowledge & Expertise
Data Analysis in Google Analytics Suite, R, STATA, SPSS, and SAS. Improve your business based on data from your customers.
Use search engine optimization, video creation, and social media analysis to optimize your online space and improve your online sales.
PAST AND CURRENT CLIENTS
Managing Google Analytics Suite, building a brand new Wix website with booking management system. Developed a new branding strategy and video creation content for YouTube.
Video creation for advertisements. Managing Google Analytics Suite, building a brand new Wix website with booking management system. Developed a new branding strategy and video creation content for the KayBaby website.
Built and designed a new Wix website, domain name linkage, and research spotlight. Perfect example of what a simple website can do for a professional.
"Louis was wonderful to work with. I can’t say enough good things. He was attentive, patient, and prompt through the entire process of designing my site, creating marketing materials, setting up my business e-mail, and attaining a business phone number. I would highly recommend him to any small business looking for assistance. He went above and beyond. I will certainly use again as my business grows"
Built and designed a new Wix website, domain name linkage, business phone number, and professional company email creation. Created a new marketing/advertising material packet for potential customers.
CURRENT PRO-BONO CLIENT
"I highly recommend Zmich Consulting for marketing, branding, social media, web design, and analytics. From an overall strategic plan to specific advice, Louis's expertise in these areas can help your nonprofit or business get noticed. I've found Louis to be a responsive and enthusiastic problem solver who is really easy to work with."
Marcia Dickerson - Ruston Farmers Market Board of Directors President
"We really enjoyed working with Louis ~ it was easy to work with an intelligent, savvy professional who took the goals of our small company seriously. Our webpage is exactly what we wanted!"
SERVICES I OFFER
WHAT IS THE DIFFERENCE BETWEEN A WEBSITE DEVELOPER AND WEBSITE PROGRAMMER?
I describe myself as a website developer, rather than a website programmer. I develop websites using template tools, tools like Wix. These templates allow me to be creative and work quickly to materialize the vision my clients have for their business.
Website programmers take your vision and hard-code a website from the ground-up. This is a wonderful choice for businesses with complex needs and business operations. This option is certainly more expensive and takes a lot longer to complete.
Both options are great, but there are tradeoffs to both choices. I choose to operate as a website developer as my target audiance are small businesses with limited budgets and time.
WHY DO I PAY YOU, THEN HAVE TO TURN AROUND AND PAY WIX?
My hourly and bundled rates take into account my time, research, expertise, and experience in this digital marketing field. From my experience, small businesses would rather pay me to bring their business to life online, rather than build their online presence themselves.
However, regardless who you choose to bring your business online, the website hosting platform, Wix, Squarespace, Shopify, WordPress, etc., charges a fee for you to use their services and have your website function on their servers.
Server space is expensive, and you pay for that with premium memberships. You certainly can create a website for free, but interacting with your customers, breaking down your website traffic analytics and optimizing your site online with "Search Engine Optimization" are NOT free, and is something the client pays for on a yearly basis.
WHY NOT JUST GET A FREE POS SYSTEM?
POS or Point Of Sale Systems are usually offered for free and then the business pays a transaction fee, somewhere in the realm of 2.9% + $0.30. These systems are free because the company, say Shopify, is hoping that once you are in their ecosystem, you will use their other not free services in the future. POS Systems are great for physical stores, but online stores are different.
Just like you pay rent to maintain your business storefront, you also pay a premium to have your store online. But instead of a landlord, you pay Wix, for example.
There is not an online store that I know of, that does not charge to have the premium benefit of selling to your customers online. I provide the design and the vision of your business, but the client is always responsible for the recurring expense of online usage.