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LOUIS J ZMICH

My Skills & Experience

 

I am a third-year marketing and sales doctoral student, minoring in psychology. I received my Marketing Bachelors and Management Information Systems Masters from Northern Illinois University (NIU). While at NIU, I was the Marketing and Social Media Intern for the College of Business for three years and interned at Apex Energy Solutions as a Junior Sales Partner for two years.


My research interests comprise three broad categories (1) digital communication influence tactics in the context of influencer marketing and sales, (2) the evolution of sales concerning technology and innovation, and (3) the salesperson–customer dyadic e-relationship. 


I plan to work, research, consult, and produce knowledge in these categories, (or other) categories, in the years to come. It is the research element that drives my passion for the doctoral program and higher education in general.


However, as a sales and marketing student, the classroom setting has always brought excitement and a sense of discovery as new knowledge is presented to young professionals looking to make a difference in this world.


Apart from academia, I am passionate about website and media creation, along with physical forms of art, be it vinyl, cassettes, film photography, painting, and home-brewing. I also enjoy hiking, backpacking, and traveling the world, experiencing new cultures.

 

MY PILLARS OF SUCCESS

Here are the highlights

Doctoral Candidate

Manuscripts under review at Industrial Marketing Management, and Journal of Services Marketing. I have two additional manuscripts slated for submission at Industrial Marketing Management, and The Journal of Marketing Education.

Active

I am an active reviewer for The Journal of Strategic Marketing and I review for conferences like The Academy of Marketing Science, and The American Marketing Association. I volunteer as a graduate worker at annual and international AMS conferences. I also volunteer as a board member for the community Ruston Farmers Market

Flipped Learning

I am active in teaching sales classes as a doctoral student, specifically, personal selling. I heavily leverage technology and the flipped classroom method of learning to co-create value in the classroom thorough hands-on role plays with community business owners.

 

EDUCATION

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Sep 2018 - May 2022

Louisiana Tech University, College of Business. Department of Marketing and Analysis.

Dissertation Topic: Tentative Measurement Theory and Social Media Influencer Intrinsic and Extrinsic Motivation in The Context of Sponsorship Sales.

Research Interests: e-Communication Sales | Social Media Influencers | Sales Technology Evolution

Awards:

  • Society for Marketing Advances: Doctoral Consortium Fellow Nomination (2019): Louisiana Tech University

  • Harold & Muriel Berkman Charitable Foundation Scholarship Award (2019) Louisiana Tech University

August 2017 - May 2018

Northern Illinois University, College of Business. Department of Operations Management and Information Systems.

Accomplishments: Learned to code websites using C++, Visual Basic, HTML 5, and R.

Projects: Coded my own website, and began designing websites for clients.

August 2017 - May 2018

Northern Illinois University, College of Business, Department of Marketing.

Minor: Social Entrepreneurship

Awards:

  • Planey Family Future Outstanding Alumni Award (2017): Northern Illinois University

  • Dr. Robert Peterson Professional Selling Award (2017): Northern Illinois University

 

PAST EXPERIENCE

Past Roles

September 2018 - Current

Louisiana Tech University, Ruston, LA 

● Collaborate with professors and doctoral students on the development and execution of academic research projects

● Develop proficiency in quantitative analysis, marketing theory, and research methodology

August 2019 - Current

● Work closely with small businesses, providing guidance on marketing materials, social media strategies, website coding, and search engine optimization strategies
● Volunteer to teach various social media strategy classes within the local community, assisting small businesses with their various marking needs

GRADUATE RESEARCH ASSISTANT

June 2017 - July 2018

Northern Illinois University
● Work with professors on the development and execution of academic research projects
● Learn the intricacies and nuances of research while offering feedback on peer-reviewed conference and journal submissions
● Coauthor on two projects that have led to submission to marketing conferences

GRADUATE TEACHING ASSISTANT

June 2017 - July 2018

Northern Illinois University
● Conducted student roleplays for the Principles of Selling course
● Worked with professors to examine, grade, and provide feedback on student’s work
● Offered input to the development of in-person and online marketing courses

JUNIOR SALES PARTNER

May 2016 - August 2016

Apex Energy Solutions

● Used leading technology to profile neighborhoods and speak with various homeowners

● Provided a professional, passionate, and ethical sales environment for the homeowner

● Canvassed and helped sell $150,000, as an intern, over the three 2016 summer months

December 2015 - June 2017

Northern Illinois University
● Published articles on all four of the College of Business social media pages, while also reporting the analytical data from those outlets to the university on a monthly basis
● Spearheaded the Student Voices Blog and conduct interviews from NIU student profiles
● Worked autonomously and with a team of social media personnel to complete timed weekly tasks

 

MY SKILLSET

Competence & Aptitude

Laptop Writing

RESEARCH DRIVEN

My marketing research revolves around the sales discipline. Within that domain, I study social media influencer sales tactics, B2B influence tactics, and sales e-communication technology. I use that research to drive my class integrations, and have manuscripts under review at IMM and JSM.

Tidy Desk

COMPUTER FLUENCY

I design, edit, and publish websites for small businesses using templates and code. I have transitioned both classes and stores to an online format that help increase efficiency and engagement.

White File Folders

GROWTH LEADERSHIP MINDED

For two years I have held the role of Doctor of Business Administration Association President. In edition, I am now the co-chair of DocSIG through the American Marketing Association. I use these leadership roles to represent doctoral students at conferences, and aid in their career success.

 

"Believe you can and you're halfway there"

Theodore Roosevelt

 

CONTACT

Click the link for my personal email:

ljz001@latech.edu

Click the link for my business email:

zmichconsulting@gmail.com

502 W. Texas Ave. Ruston, LA 71270

‪(318) 232-2310‬

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Louis Zmich - Headshot .JPG
 

‪(318) 232-2310‬

©2020 by Louis J Zmich. All rights reserved - designed by Zmich Consulting.